Me: the brand.

April 21, 2015 § 10 Comments

His T-shirt read:

Order yours today!

Order yours today!

THE MAN, THE MYTH, THE LEGEND, and he was trailing his wife around the Tallahassee Flea Market.

He was taller than most, good-looking too, but myth? Legend?

Perhaps his label was a joke. Or a wish. Or a gift from his kids.

But as I looked around, other T-shirts made claims for their wearers.

Big claims.

None said anything as modest as: Nice Guy, Good Kid, or Decent Human Being.

Please read the following in the voice of an irritated geezer.

Why is it that everyone is extraordinary these days? A star? The center of the universe? In my day we were ordinary and proud of it.

Okay, go back to your normal voice. The one that doesn’t sound cranky or like a used car salesman or carnival barker, and ask yourself nicely, why is it that we have to package ourselves as if we were really famous or as familiar as an iconic consumer product?

When it comes to self-promotion the T-shirt is just the beginning. « Read the rest of this entry »

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